Website
design company Karpata Group in Cleveland, Ohio commissioned this
original logo design.
The
logo required the tagline 'website solutions for small businesses'
to be included in the design. As Karpata Group targets small-
to medium-sized busnesses, the design needed to reflect a simple
and straightforward look that also emphasized the web and internet
aspect of the company. The web browser 'hand' pointer was chosen
for its familiarity as well as for its iconic appeal.
The
hand was used in other promotional materials for Karpata as a
design element to visually link all aspects of thier marketing
from print to web.