Ad
layout for musician Tommy Wiggins. This layout was designed for
Tommy Wiggins while freelancing for the Free Times. The ad was
designed from scratch, with the photos and text supplied. Wiggins
approved this ad on first draft.
Ad
layouts for the Free Times (and any other weekly or daily publication)
need to be completed within tight deadlines. Ninety percent of
all ads seen in the Free Times are developed and designed in-house
by the designers in the production department. Often times, as
in this case, the designers do not have detailed information about
the product or service for which the ad is pitching. An ability
to not only work quickly, but to also be able to design an ad
that will push the client's buttons without direct communication,
is required. The initial layout concepts for most new ads are
done in less than an hour.